The ask

In 2018 Delta Airlines’ nonstop flight from PDX to London was coming back and both the Port of Portland and the airline wanted to make a big splash in Portland. 

What we did

We livened up downtown Portland by bringing in a Queen’s Guard, challenging locals to make him laugh for a chance to win tickets on a new nonstop flight. Our social media ads buzzed with excitement, inviting everyone to Director Park for the event. The fun didn't stop there; we captured the day's best moments into a recap video, amplified by social ads to boost engagement. This campaign not only broke records with 18k email signups, the highest ever for a contest at the airport, but also the videos hit 1.2 million impressions and drove 53k clicks to the website, marking a massive engagement success.

Creative Lead (Sr. Art Director) - Colin Ofloy
Art Director & Photographer - Myranda Thompson
Producer - Kate Adolphson
Videographer - Grant Lemons
Editor - Key Higdon